Insights, strategies, and best practices for influencer marketing success.
Discover the latest trends, strategies, and best practices for running successful influencer marketing campaigns in 2026. From AI-powered discovery to authentic partnerships.
Platform Updates
While everyone's fighting over TikTok creators, Pinterest quietly built a creator ecosystem that's perfect for certain brands. Here's why you should pay attention.
Platform Updates
X is throwing money at creators and courting advertisers hard. But should brands actually be running influencer campaigns there? The data tells a complicated story.
Platform Updates
Three platforms fighting for short-form dominance. We analysed the data on reach, engagement, and creator monetisation to see which one actually delivers for brands.
Industry News
The FTC just dropped new disclosure rules that will reshape influencer marketing. Here's what brands need to know and do before the deadline.
Industry News
Virtual influencers are pulling in real sponsorship dollars. Should brands be excited or concerned about AI-generated creators?
Industry News
Instagram just overhauled how creators get paid. Here's what it means for your influencer partnerships and campaign budgets.
Tips & Tutorials
Real email templates that actually get influencers to respond, with breakdowns of exactly what makes them work.
Tips & Tutorials
Master the art of creating tracking links and promo codes that actually convert without making your influencer partnerships look like low-effort spam.
Tips & Tutorials
You're paying good money for influencer content-stop using it just once. This playbook shows how to maximize ROI by strategically repurposing creator content across every channel.
Tips & Tutorials
Influencer rate negotiation doesn't have to be awkward. Here are proven scripts, email templates, and strategies to get better deals while building strong partnerships.
Tips & Tutorials
Your creative brief is either empowering creators or killing their enthusiasm. Here's how to write briefs that influencers actually want to execute-with templates and real examples.
Analytics
Are you overpaying for influencer campaigns? This data-driven guide breaks down CPM benchmarks across platforms, niches, and influencer tiers so you know exactly what to expect.
Analytics
With 55% of Instagram influencers engaged in some form of fraud, blindly trusting follower counts is expensive. Here's how to actually vet audience quality.
Analytics
Half of marketers still can't prove ROI from influencer campaigns. Here's how to actually track what drives conversions-not just what touched them last.
Strategy
One-off influencer campaigns are easy. Building sustained influencer relationships that compound over time? That's where the real value lives.
Strategy
While everyone obsesses over Instagram and TikTok, smart B2B brands are building serious pipeline through LinkedIn creators. Here's what they're doing differently.
Analytics
High engagement rates look impressive in pitch decks, but they don't necessarily translate to revenue. Here are the metrics that actually correlate with sales.
Strategy
Breaking down the real cost-per-engagement math across influencer tiers so you can allocate budget where it actually drives results.
Strategy
Most influencer campaigns fail because they're too short to build trust. This 3-month framework turns one-off posts into conversion machines.
Strategy
Most brands are hemorrhaging budget on influencer campaigns that look impressive on paper but deliver minimal ROI. Here's why the conventional playbook is broken.
Tips & Tutorials
Learn why micro-influencers deliver higher engagement rates and how to identify the perfect ones for your niche.
Analytics
Stop guessing and start measuring. Our comprehensive framework for tracking and optimizing influencer marketing ROI.
Industry News
TikTok continues to dominate. Here are the emerging trends and strategies for brands looking to succeed on the platform.
Strategy
Long-term partnerships outperform one-off campaigns. Learn how to build genuine relationships with influencers.
Platform Updates
Instagram's latest algorithm updates and how they impact influencer marketing strategies for brands.
Tips & Tutorials
Protect your brand and ensure successful partnerships with properly structured influencer agreements.